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Masters in Marketing in Ireland

Masters in Marketing in Ireland offers a compelling opportunity for international students seeking world-class education in a thriving business environment. As the 3rd largest island in Europe, Ireland’s strategic position and strong economy make it an ideal destination for pursuing advanced marketing studies. Marketing enthusiasts will find Ireland’s academic landscape particularly appealing. This dynamic field blends strategic thinking with consumer psychology, focusing on crafting compelling narratives and driving business growth. Ireland’s strong economy and its status as a European base for numerous global corporations create an ideal environment for marketing studies.

Many prestigious Irish universities offer innovative Marketing programs and modern facilities set within charming campuses. These Masters programs strike a balance between theoretical foundations and hands-on experience, equipping students for successful careers in research or industry. We’ll delve into the specifics of pursuing a Masters in Marketing in Ireland, covering everything from university options and course content to tuition fees and language proficiency requirements (IELTS/TOEFL) for the top Marketing programs. Gain insights from alumni who’ve completed their Masters in Marketing in Ireland. They’ll share how their education propelled their careers forward, enabling them to thrive in Ireland’s vibrant and competitive marketing sector.

Why Study Masters in Marketing in Ireland

  • Ireland ranks highly for education quality globally, with several universities featuring in top world rankings.
  • The marketing sector is projected to grow 15% by 2028, offering competitive starting salaries for graduates.
  • Ireland hosts European HQs of major tech companies and over 1,000 multinational corporations.
  • This provides an advantage for international students and offers an opportunity to improve English skills in a native-speaking environment.
  • Graduates can stay in Ireland for up to 24 months after completing their studies, benefiting from the country's relatively low unemployment rate.
  • Ireland ranks well in the Global Innovation Index, with many programs incorporating advanced digital marketing and data analytics components.

Common Requirements for MSc in Marketing in Ireland

  • A Bachelor's degree in Marketing, Business, or a related field, typically with a minimum score of 60% or 2.2 honors.
  • Scores from tests like TOEFL, IELTS, PTE, or Duolingo to demonstrate your English language skills.
  • Work experience is often valued, though not always mandatory.

Application Portfolio:

  • Statement of Purpose (SOP): A concise 1-2 page document highlighting your background, achievements, and motivation for the program.
  • Letters of Recommendation (LOR): Usually two references from academic or professional sources vouching for your capabilities.
  • Resume/CV: A comprehensive overview of your educational and professional journey.

A good application does more than just meet the basic requirements. In your personal statement, talk about your experiences that relate to marketing. Show why you’re a great fit for the program. If you need help, ask our Study in Ireland Experts. We’re here to guide you through the process.

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Marketing Course Offered at Ireland Universities

Technological University
Dublin

€13,500
  • MSc in Strategic Management – Marketing
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 62
  • PTE : 61, with no section below 59
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Technological University
Dublin

€13,500
  • MBS in Retail Management
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 62
  • PTE : 61, with no section below 59
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Technological University
Dublin

€13,500
  • MSc in Advertising (Creative Stream)
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 62
  • PTE : 61, with no section below 59
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Technological University
Dublin

€13,500
  • MSc in Advertising (Executive Stream)
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 62
  • PTE : 61, with no section below 59
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Technological University
Dublin

€13,500
  • MSc in Marketing
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 62
  • PTE : 61, with no section below 59
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National University
of Ireland Galway

€16,900
  • MSc in International Marketing and Exporting
  • CGPA : 65% or 6.5
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 61
  • PTE : 61, with no section below 59
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National University
of Ireland Galway

€16,900
  • MSc in Marketing Management
  • CGPA : 65% or 6.5
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 61
  • PTE : 61, with no section below 59
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University College
Cork

€18,000
  • MSc in Management and Marketing
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 63
  • PTE : 61, with no section below 59
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University College
Cork

€18,000
  • MSc in Strategic Marketing and Practice
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 63
  • PTE : 61, with no section below 59
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University College
Dublin

€19,900
  • MSc in Marketing
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 6.0
  • TOEFL : 63
  • PTE : 61, with no section below 59
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University College
Dublin

€19,900
  • MSc in Marketing Practice
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 6.0
  • TOEFL : 63
  • PTE : 61, with no section below 59
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Maynooth University

€15,000
  • MSc in Marketing
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 62
  • PTE : 61, with no section below 59
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Maynooth University

€15,000
  • MSc in Strategic Marketing
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 62
  • PTE : 61, with no section below 59
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University of Limerick

€13,397
  • MSc in Marketing, Consumption and Society
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 6.0
  • TOEFL : 63
  • PTE : 61, with no section below 59
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Trinity College Dublin

€19,500
  • MSc in Marketing
  • CGPA : 65% or 6.5
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 63
  • PTE : 58
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Cork Institute
of Technology

€12,000
  • MSc in Marketing Practice
  • CGPA : 60% or 6.0
  • IELTS : 6.0 with no section below 5.5
  • TOEFL : 59
  • PTE : 59
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Letterkenny Institute
of Technology

€10,000
  • MSc in Marketing Practice
  • CGPA : 60% or 6.0
  • IELTS : 6.0 with no section below 5.5
  • TOEFL : 59
  • PTE : 59
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Dundalk Institute
of Technology

€12,000
  • MBS in Entrepreneurship and Marketing
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 59
  • PTE : 59
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Limerick Institute
of Technology

€17,500
  • Master of Business in Marketing & Management Strategy
  • CGPA : 60% or 6.0
  • IELTS : 6.0 with no section below 5.5
  • TOEFL : 59
  • PTE : 59
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Waterford Institute
of Technology

€11,500
  • Master of Business (Marketing Stream)
  • CGPA : 65% or 6.5
  • IELTS : 6.5 with no section below 6.0
  • TOEFL : 62
  • PTE : 59
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Dublin Business
School

€12,500
  • MBA in Marketing(Marketing Stream)
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 63
  • PTE : 58
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Dublin Business
School

€13,500
  • MSc in Marketing
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 63
  • PTE : 58
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National College of Ireland

€15,000
  • MSc in Marketing
  • CGPA : 60% or 6.0
  • IELTS : 6.5 with no section below 5.5
  • TOEFL : 58
  • PTE : 58
Enroll Now

Scholarships for MSc in Marketing in Ireland

The Irish government welcomes international students, offering several scholarships to make studying in Ireland more accessible. For Masters in Marketing programs, there are various funding options available.  One notable opportunity is the Government of Ireland International Education Scholarship. This scholarship can cover tuition fees and provides a €10,000 stipend to help with living costs. While competition for these scholarships is often high, they represent excellent opportunities for outstanding students. Other universities and private organizations also offer scholarships specifically for marketing students. It’s advisable to check with individual universities and the Education in Ireland website for the most up-to-date information on available scholarships and application requirements.

Scholarship Name University Eligibility Amount
Centenary Scholarship Program All University Merit Based 100% of One Year Tuition Fee
International Student Scholarship All University On Admission for every student €3,000 - €3,500
Government of Ireland - International Education Scholarships (GOI-IES) All University Merit Based €10,000
Hugh Lane Fulbright Gallery Curatorial Award All University Merit Based Max €20,000
Open Study/Research Award All University Merit Based Max €15,000
International Scholarship Trinity College Dublin (TCD) Merit Based €5,000
IIE's Generation Study Abroad scholarship Trinity College Dublin (TCD) Merit Based €2,000
Trinity Sport Scholarships Trinity College Dublin (TCD) Merit Based (Sports at Regional to Olympic Level) €750 - €1,500
Brazil Fundacao Estudar Scholarship Program Trinity College Dublin (TCD) Merit Based 5 - 95% of Tuition Fee
International Scholarship / Global Scholarship University College Dublin (UCD) Merit Based €1,000 - €4,000
International Scholarship National University of Ireland Galway (NUIG) Merit Based €1,000 - €4,000

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Cost of Studying MSc in Marketing in Ireland

MSc in Marketing in Ireland represents a significant financial commitment for international students. Tuition fees vary among universities but are generally substantial for postgraduate programs.

Living expenses further add to the overall cost, with accommodation being a major component, particularly in larger cities like Dublin. Students should also consider factors in costs for food, transportation, study materials, and personal expenses. While the total investment is considerable, it’s important to note that many Irish universities offer scholarships and financial aid options to help alleviate the financial burden.

University Amount (EUR) Amount (INR)
Technological University Dublin €13,500 ₹1,215,000
National University of Ireland Galway €16,900 ₹1,521,000
University College Cork €18,000 ₹1,620,000
University College Dublin €19,900 ₹1,791,000
Maynooth University €15,000 ₹1,350,000
University of Limerick €13,397 ₹1,205,730
Trinity College Dublin €19,500 ₹1,755,000
Cork Institute of Technology €12,000 ₹1,080,000
Letterkenny Institute of Technology €10,000 ₹900,000
Dundalk Institute of Technology €12,000 ₹1,080,000
Limerick Institute of Technology €17,500 ₹1,575,000
Waterford Institute of Technology €11,500 ₹1,035,000
Dublin Business School €12,500 - €13,500 ₹1,125,000 - ₹1,215,000
National College of Ireland €15,000 ₹1,350,000

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Scope for Masters in Marketing in Ireland

Masters in Marketing graduates in Ireland are stronger and expanding, driven by the country’s business ecosystem. Ireland’s economy, which grew by 12.2% in 2022, hosts over 1,000 multinational corporations, including 9 of the world’s top 10 tech companies. This diverse business landscape, coupled with a strong focus on exports that account for over 120% of Ireland’s GDP, creates a high demand for skilled marketing professionals. The Irish marketing industry is projected to grow at a CAGR of 5.8% from 2023 to 2028, offering numerous opportunities across various sectors. Digital marketing, in particular, is booming, with Irish businesses allocating an average of 40% of their marketing budgets to digital channels. Graduates can find roles in technology firms, financial services, healthcare, hospitality, and the burgeoning startup scene, with Dublin ranked as one of Europe’s top 10 startup hubs.

Ireland’s marketing agency sector is also flourishing, employing over 2,000 professionals and generating annual revenues exceeding €200 million. This provides opportunities for graduates to work on diverse campaigns and gain multi-industry experience.Ireland’s position as a gateway to the EU market of 450 million consumers, international marketing expertise is highly valued, making a Masters in Marketing from an Irish institution a powerful credential in the global job market.

Job Role Amount (EUR) Amount (INR)
Marketing Executive €29,155 26 Lakhs
Marketing Manager €39,674 35.4 Lakhs
Digital Marketing Manager €34,814 32 Lakhs
Marketing Specialist €43,477 38.7 Lakhs
Sales and Marketing Manager €40,280 36 Lakhs
Manager, Marketing & Business Development €45,866 40.9 Lakhs
Brand Marketing Manager €28,403 25.3 Lakhs

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Our Student Testimonials from Students who completed an MSc in Cloud Computing in Ireland

Aisha

  • Completed MSc in Marketing from Trinity College Dublin in 2023.
  • Currently working as a Digital Marketing Specialist at Hubspot Ireland.

The curriculum and industry connections provided by the MSc in Marketing program at Trinity College Dublin were invaluable. After completing my Bachelors in Business Administration in India, I chose to enhance my marketing expertise in Ireland’s dynamic business environment.

My advice to aspiring marketing students is to focus on developing a strong foundation in consumer behaviour, digital marketing strategies, and data analytics. Engage in real-world marketing projects, participate in case competitions, and leverage networking opportunities with guest speakers from leading marketing companies.

The support from the Study in Ireland team was useful in navigating the application process and settling into life in Dublin. Their guidance helped me choose the right specialization aligned with my career aspirations in tech marketing.

Considering other course options? For those without a business background, there are alternative paths such as Masters in Digital Marketing or Masters in Cyber Security in Ireland. 

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FAQ’s Masters in Food Technology in Ireland

How much do I need to study for a Masters in Marketing in Ireland?

Costs vary, but typically range from €13,500 to €19,900 per year for tuition. Living expenses can add another €10,000 to €15,000 annually.

Can I fund or sponsor my education in Ireland?

Yes, there are several options. You can apply for scholarships offered by universities or the Irish government, seek part-time work (allowed up to 20 hours per week during term time).

Is studying for a Masters in Marketing in Ireland worth it?

Generally, yes. Ireland offers high-quality education, has a thriving business sector with many multinational companies, and provides post-study work opportunities. 

Will I have a decent income after my Masters in marketing in Ireland?

Entry-level marketing positions in Ireland typically offer salaries ranging from €29,155 to €45,866 per year. With experience, this can increase significantly. The exact income depends on the specific role, company, and your skills.

Is work experience mandatory to study for a Masters in Marketing in Ireland?

While some programs prefer candidates with work experience, it's not always mandatory. Many universities accept fresh graduates.  

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