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Digital Marketing Masters in Ireland

Digital Marketing Masters in Ireland for Indian Students aspiring to excel in the dynamic field of digital marketing, pursuing a Digital Marketing Masters in Ireland can be a transformative experience. Ireland, renowned for its thriving tech industry and innovative business landscape, offers top-notch education tailored specifically for Indian students seeking to gain a solid foundation in digital marketing.

The curriculum is designed specifically for Indian students who are keen to have a solid understanding of the field of Digital Marketing Masters in Ireland.

Let’s dissect every detail of studying digital marketing in Ireland, including universities, curriculum, costs, and language requirements for the TOEFL or IELTS in each of the best universities and digital marketing-related courses. You can hear from a few of our former students on how their digital marketing education helped them take control of their own life and succeed in their professional careers in Ireland. Reach out to our Study in Ireland experts to learn more about studying digital marketing in Ireland!

Digital Marketing Courses in Ireland

1. Masters in Digital Marketing: Comprehensive information on leveraging analytics and data to inform digital marketing strategies is offered by this program. Campaign analysis, online analytics, social media metrics, analytics tools, and creating data-driven strategies are all covered in the curriculum.

2. Masters in Digital Marketing Strategy: Creating thorough digital marketing strategies for many platforms, including social media, SEO, content marketing, and others, is the main goal of this course. Incorporating digital tactics into broad business objectives is taught to students.

3. Masters in Practice of Digital Marketing: Hard skills like web analytics, email marketing, social media marketing, SEM, and more are taught in this hands-on course. Practical learning through real-world projects and assignments is prioritized.

4. Masters of Branding and Digital Marketing:  Campaign management, branding, research, strategy, and ethics are all covered in this extensive program on digital marketing. Pupils receive a thorough education covering both the tactical and strategic facets of digital marketing.

After completing the master’s programs, students will possess the in-demand skills in digital marketing needed to be successful in a range of fields, such as social media, online analytics, digital campaign management, and more

Ireland's Top Colleges to Study Digital Marketing in Ireland

Ireland is a desirable location for anyone looking for work in digital marketing because of its robust educational system and thriving IT sector.

When it comes to providing affordable, high-quality digital marketing education, Ireland stands out when compared to the UK, USA, Canada, Australia, and Germany.Reputable master’s programs covering digital strategy, social media marketing, SEO, online analytics, and other topics are offered by its universities.

Pupils who select a one-year or two-year program work on practical issues related to digital marketing.Students participate in case studies, group projects, and discussions with professionals in the field.Graduates of this program will possess the technical know-how and business acumen needed to succeed in the digital marketing industry.

After graduating, many graduates work at the top tech companies and agencies in Ireland, or they leverage their networks to gain jobs across Europe and beyond. 

The creative program design ensures that graduates are knowledgeable and equipped to succeed in the quick-paced field of digital marketing.

University College Dublin (UCD)

UCD offers a MSc in Digital Marketing through its prestigious Michael Smurfit Graduate Business School. The program provides a mix of analytical, strategic, and practical training to give graduates a competitive edge. The curriculum is delivered by top academics and professionals from major tech companies worldwide.

Suggested course:  MSc in Digital Marketing

Entry requirements: Minimum second-class honors degree in any discipline or a primary degree with two years marketing experience. English proficiency required.

Fees: €23,100

About the programme:
UCD’s MSc in Digital Marketing is taught by leading academics and industry experts from top tech companies. The program provides a strong foundation in core marketing concepts and delves deep into digital strategy, social media marketing, web analytics, and more. The first semester covers fundamental marketing theories and frameworks. The second semester focuses on specialized digital marketing modules like search engine optimization, content marketing, email marketing, and digital campaign management.Two capstone modules in the second semester allow students to apply their skills through real-world projects and assignments. The dissertation also enables original research into a digital marketing topic.

Dublin City University

Dublin City University (DCU) provides a MSc in Digital Marketing to help students leverage digital technologies for marketing. The course covers online advertising, data-driven decisions, social media, and more. Students complete six core modules and a research project.

Suggested course: MSc in Digital Marketing

Entry requirements: 2:1 honors degree in business or related discipline. English proficiency required.

Fees: €17,000

About the programme:
DCU’s MSc in Digital Marketing emphasizes using data and technology to optimize digital marketing efforts. The curriculum covers website analytics, search engine marketing, social media metrics, online advertising, marketing automation, and other digital tactics. In the first semester, students take core modules in marketing fundamentals, consumer behavior, and research methods. The second semester offers specialized digital marketing modules focusing on data-driven decision making. The program culminates in an applied research dissertation where students demonstrate their learnings through an in-depth digital marketing project.

Maynooth University

Maynooth’s MSc in Digital Marketing develops analytical and strategic skills for digital marketing. The curriculum blends traditional and digital marketing techniques. Includes a research project/placement.

Suggested course: MSc Digital Marketing

Entry requirements: 2:2 honors degree in business or relevant discipline. English proficiency required.

Fees: €15,000

About the programme:
Maynooth’s MSc in Digital Marketing blends traditional and digital marketing concepts and tools. The first semester establishes foundations in areas like marketing theory, consumer behavior, and communications. In the second semester, students take specialized modules in digital marketing strategy, social media, web analytics, and more. Electives enable customizing the program based on interests and career goals. A major component is the work placement, where students get hands-on digital marketing experience. The research project also allows applying classroom concepts to real-world problems.

University of Galway

Galway’s Masters in Digital Marketing builds technical skills and offers industry certifications from HubSpot, Google Analytics, and more. Arrangement with Marketing Institute of Ireland for membership and post-nominal letters.

Suggested course: MSc (Digital Marketing)

Entry requirements: IELTS 6.5 or equivalent.

Fees: €17,990

About the programme:
Galway’s MSc in Digital Marketing focuses on building hard skills in areas like social media marketing, SEO, PPC, web analytics, email marketing, and more. The first semester covers digital marketing fundamentals and theories. The next semester offers hands-on modules to master digital marketing tools and platforms. Students can also obtain industry certifications. A unique aspect is the collaboration with Ireland’s Marketing Institute for membership and recognition. The research project and dissertation allow for specialized research.

Trinity College Dublin

Trinity offers a MSc in Digital Marketing Strategy to provide comprehensive knowledge and skills. Taught by experts and industry speakers. 

Suggested course: MSc in Digital Marketing Strategy

Entry requirements: 2:1 honors degree. IELTS 7 or equivalent.

Fees: €21,500

About the programme:
Trinity College Dublin TCD’s MSc in Digital Marketing Strategy provides comprehensive training to become an expert digital marketer. The program curriculum balances concepts and hands-on learning. The first semester establishes a strong base through modules in marketing theory, consumer behavior, and other fundamentals. The next semester offers specialized modules focused on digital strategy, social media marketing, and analytics. Experts from top companies provide valuable industry perspectives. Company visits offer insights into real-world digital marketing. The dissertation develops specialized research skills.

Why Choose Digital Marketing in Ireland for Indian Students

Ireland’s educational landscape ranks among Europe’s finest, characterized by its adaptable, pragmatic, and inventive ethos. With masters specializations spanning science, technology, business, arts, and more, Ireland caters to diverse academic interests. As an English-speaking country, Ireland offers a comfortable environment for Indian students to thrive in their digital marketing studies. Positioned as a premier tech hub in Europe, Ireland is home to giants like Google, Facebook, and more, presenting abundant career opportunities for digital marketing graduates. Students enjoy the flexibility to work part-time during their masters.

Ireland’s youthful vibrancy creates an energetic student life. This nation is celebrated for its safety, culture, heritage, and natural beauty, making it ideal for study. The investment in an Irish digital marketing masters promises a cost-effective alternative to the USA or UK. Graduates can expect significant salary growth, with European studies showing 50-60% increases post-graduation. Home to top research institutions, Ireland enables innovation through collaborations with global tech firms, offering students opportunities to work on impactful projects.

Cost to Pursue Masters in Digital Marketing in Ireland

The cost of a digital marketing masters in Ireland can range from INR 15 – 30 lakhs or more per year depending on the university. Tuition fees vary based on factors like the university’s reputation, location, and program duration.Studying in Dublin tends to be more expensive than other cities due to higher living costs. Renowned universities may charge slightly higher fees due to their prestige and resources. However, excellent education is available even at universities with lower tuition costs.

It’s advisable to research various universities and compare program curriculum, faculty expertise, resources and fees. Scholarships and part-time work can help reduce the financial burden for Indian students.

University Course Fees (€)
University College Dublin MSc in Digital Marketing 23,100
Dublin City University MSc in Digital Marketing 17,000
Maynooth University MSc in Digital Marketing 15,000
University of Galway MSc in Digital Marketing 17,990
Griffith College Dublin MSc in Digital Marketing 13,950
Munster Technological University MSc in Digital Marketing 10,500
Technological University Dublin MSc in Digital Marketing 12,000
Letterkenny Institute of Technology MSc in Digital Marketing 6,500
Waterford Institute of Technology MSc in Digital Marketing 10,000

We offer free guidance to students at every stage during the application process. Reach out for assistance with shortlisting, applications, visas and more.

Digital Marketing Masters Course Curriculum

The curriculum for a digital marketing masters degree in Ireland is designed to provide comprehensive training across key areas of digital marketing. While specific courses may vary, the curriculum generally covers:

Digital Marketing Fundamentals

  • Principles of Digital Marketing
  • Digital Marketing Analytics 
  • Digital Marketing Channels
  • Search Engine Optimization

Social Media and Content Marketing

  • Social Media Marketing
  • Content Strategy and Marketing
  • Mobile Marketing
  • Viral and Influencer Marketing 

Digital Campaign Planning and Management

  • Digital Campaign Planning and Management
  • Email Marketing
  • Digital Advertising
  • Conversion Optimization

Data Analysis and Metrics

  • Web and Social Media Metrics
  • Digital Marketing Analytics
  • Data-Driven Decision Making
  • A/B and Multivariate Testing

Strategy and Management

  • Digital Marketing Strategy
  • Brand Management in a Digital Age 
  • Digital Marketing Management
  • Digital Marketing Ethics

Elective Courses

Electives allow customization based on interests like e-commerce, user experience design, digital marketing for startups, etc.

Capstone Project

A major project/dissertation enables applying concepts to real-world digital marketing problems. A digital marketing masters in Ireland combines theoretical knowledge with practical skills, preparing graduates to excel in digital marketing roles across diverse industries. Reach out if you need any assistance with applications or curriculum details.


Our Student Visa Success Rate for Digital Marketing Masters in Ireland

We have an excellent track record of securing student visas for digital marketing masters programs in Ireland with a 100% success rate. With extensive experience handling complex visa applications, our knowledgeable staff can guide you through the entire process for your digital marketing studies in Ireland. We are well-versed in the specific requirements for digital marketing student visas and can provide professional advice to ensure a smooth and successful application. If you have any concerns or questions about obtaining your student visa for a digital marketing masters in Ireland, please reach out to us.

Call us now on +91 63808 22107 for a free consultation with our experts who will address all your queries and concerns regarding your visa application. We are committed to making sure every student gets the chance to achieve their dream of studying digital marketing in Ireland.

Scholarships for Masters in Digital Marketing in Ireland

There are several scholarship options for international students pursuing a Masters in Digital Marketing in Ireland:

University/College Scholarship Details
Government of Ireland International Education Scholarship Full tuition fee waiver; €10,000 stipend
Trinity College Dublin Postgraduate Indian Scholarships, Global Excellence Postgraduate Scholarships, Trinity Business School Scholarships €3,000; €2,000 to €5,000; Up to €10,000
University College Dublin MSc Academic Excellence Scholarship, MSc Merit-Based Scholarships, VV Giri Global Excellence Scholarship, Global Excellence Scholarships, Cormac Costelloe Dell Financial Services Scholarship Up to 25% or 50% tuition fees; €2,000; Full tuition fee waiver; Up to 100% to 50% tuition fees; Full tuition fee waiver
Dublin City University DCU International Merit Scholarships Up to €2,000
University of Galway South Asian Student Scholarships €1,000 up to 50% tuition fees
Maynooth University School of Business Postgraduate Scholarships, Taught Master's Scholarships €2,000; €2,500
Munster Technological University International Student's Merit Scholarships 3000
Dublin Business School Indian Merit Scholarships 1000

Our Scholarship Successes for Digital Marketing Masters in Ireland

At Study Digital Marketing in Ireland, we proudly share the stories of students who obtained scholarships for their masters programs with our assistance. Meet Neha and Rohan, two ambitious students who made their dreams of studying digital marketing in Ireland come true.

Neha’s Journey: Originally from Coimbatore, Neha aspired to do her masters in digital marketing at a top Irish university. With our expert guidance, she identified the ideal program and also won a substantial scholarship, reducing her financial burden significantly. We successfully helped Neha get a €5,000 scholarship for her program at Dublin City University. She now works as a digital marketing manager in Ireland.

Rohan’s Achievement: Rohan, another talented Coimbatore student, wanted to excel in the digital marketing field. Through our tireless efforts, he gained admission into a prestigious Irish university and secured a €4,000 scholarship for his program at Maynooth University. He now holds a strategic digital marketing role at a leading Irish company. 

If you want to pursue a digital marketing masters in Ireland, our advisors can assist with finding and applying for suitable scholarships based on your profile.

Scholarship availability and amount varies as per university and program. Visit our Scholarships in Ireland page to learn how we can support your dreams of studying digital marketing in Ireland.

Career Opportunities After a Digital Marketing Masters in Ireland

Completing a digital marketing masters degree in Ireland opens up a wide range of exciting career paths. With in-depth knowledge and practical skills gained during the program, graduates are highly sought-after by top companies. Here are some of the roles available after obtaining your masters in digital marketing:

  • Digital Marketing Manager  
  • Social Media Manager
  • Search Engine Optimization Specialist  
  • Content Marketing Manager
  • Email Marketing Specialist
  • Digital Marketing Analyst
  • Web Analytics Manager 
  • Paid Search Manager
  • Digital Campaign Strategist
  • Digital Account Manager 

The demand for digital marketing professionals is growing rapidly in Ireland, fueled by the country’s booming tech sector and reputation as a hub for global companies. Your advanced skills, hands-on experience and professional network gained during the masters program provide a strong foundation for a rewarding digital marketing career.  

With the urgent need for qualified digital marketing talent, graduates can expect attractive salary packages and growth opportunities. The field is known for rewarding skilled specialists with competitive salaries. A masters in digital marketing from Ireland opens doors to diverse industry roles harnessing data, creativity and strategy.

Digital Marketing Salary by Experience

Experience Level Average Salary in Ireland
Entry Level €28,000 - €38,000
2 - 4 years €38,000 - €48,000
5 - 7 years €48,000 - €78,000
8 - 10 years €78,000 - €98,000
11 - 15 years €98,000 - €120,000
16 - 20 years €120,000 - €150,000

Factors Influencing Digital Marketing Salaries

Experience: More years of experience generally leads to higher pay. 

Industry: Salaries can vary across sectors like technology, ecommerce, media, etc.

Location: Salaries tend to be higher in cities like Dublin due to higher cost of living. 

Skills & Specialization: In-demand expertise like analytics, social media, SEO can increase salaries.

Company Size: Bigger firms and MNCs may offer more competitive packages. 

Please note these figures and details are estimates only and can change over time. It’s advisable to research the current job market, speak to professionals, and use reliable sources to understand salary expectations for your desired digital marketing career path in Ireland.

We provide complete consulting assistance to our students for free during the entire process! Reach out to us for personalized guidance.

Student Testimonial on How Study in Ireland Helped with Digital Marketing Masters

Hear how the team at Study in Ireland assisted Rohan in achieving his goal of completing a Masters in Digital Marketing in Ireland:


  • Completed MSc in Digital Marketing from Dublin City University in 2019.
  • Currently working as a Digital Marketing Manager at HubSpot.

The team at Study in Ireland guided me through the entire application process and provided invaluable advice at each step. After finishing my bachelor’s degree in India, I came to Ireland with a few years of marketing experience. 

During my masters program, Study in Ireland helped me secure a critical internship at a digital marketing agency which became a huge boost for my career. Right after graduation, with their guidance, I was able to quickly find an excellent full-time digital marketing role.

For students considering Ireland, I’d advise you to focus on your studies, look for internships early, and determine your specialization with help from Study in Ireland’s experts. Whether your interest is in web analytics, social media, SEM, or content strategy, developing niche skills will increase your chances of landing a top job.

Embark on your Study in Ireland‘ adventure today without delay.

If you aspire to pursue other courses in Ireland, an MBA is another Option. Visit here to get more information.

Frequently Asked Questions – Study In Ireland

What are the top universities for a masters in digital marketing in Ireland?

Some of the top universities for a masters in digital marketing in Ireland include University College Dublin, Dublin City University, Trinity College Dublin, National College of Ireland, Technological University Dublin, and Maynooth University.

What is the cost of studying a masters in digital marketing in Ireland?

The fees for a masters in digital marketing in Ireland typically range from €6,500 to €23,100 per year. The costs vary between universities and programs.

What are the entry requirements for a digital marketing masters in Ireland?

The entry requirements usually include a 2:2 honors undergraduate degree in any discipline. Some universities may require a degree in marketing, business or related fields. English language proficiency like IELTS 6.5 or TOEFL 79 is also required.

What are the job opportunities after a digital marketing masters in Ireland?

There are abundant career opportunities including digital marketing manager, social media manager, search marketing specialist, digital campaign strategist, web analytics manager, content marketing manager, and more.

What is the post-study work visa in Ireland after a masters in digital marketing?

Graduates can stay back for up to 24 months on the post-study work visa to gain work experience in Ireland after finishing their masters.

What scholarships are available for a masters in digital marketing in Ireland?

Scholarships include college-specific awards, Government of Ireland scholarships, and external scholarships based on academic merit, country of origin etc.

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